Social Media, Mobility, Analytics and Cloud: These are 4 common buzzwords that we hear today. They are indeed very much inter-related as well! In this era of information and technology, they have become an integral part of our lives, mobile phones and social media. Such is the power, that businesses are forced to integrate these in their marketing and customer support strategies.
Businesses are increasingly using the social media as a platform to promote their service and offerings and to solicit feedback. It allows customer engagement and ability to interact. Previously, the customer reaction could be gauged only after weeks or month’s altogether, post analyzing the sales data. Increased presence of business on the social media makes it imperative to be monitored continuously.
SMAC technology is spreading faster than any other in the recent past. SMAC concepts create an ecosystem that allows a business to improve their operations by getting closer to the customer with a maximum reach and minimal overhead.While each of these four are capable for enhancing the business on its own, integrating these four together as a stack has changed the way businesses are looking to maximize their customer base, enhance brand value and off course, profit. The amalgamation of all these four enablers – social media, mobility, data analytics and cloud computing – collectively referred to as SMAC will be the leading business-technology enabler of the next decade . Social Mobile Analytics and Cloud – SMAC, the new four-letter word is now on everyone lips. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real-time and productive.The confluence of SMAC i.e. will be a potent and leading business-technology enabler of the next decade.